Eisenhower matrix in personal projects—what does urgent but not important mean?

Something that I’ve been playing around with for the last few months in my to do app of choice, Todoist, is seeing if I find value in using the Eisenhower matrix to help me prioritise tasks.

But I have encountered a stumbling block when I consider this for use in a personal context: what do I with the “Delegate” label (urgent but not important)?

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