Shortly after last month’s issue of .net magazine dropped through the door—I’ve been subscribing to it for the last few years—I tweeted about a keyboard that I spotted in their regular “latest gear this month” feature:
It’s not often I see something in @netmag‘s gear reviews that makes me think “I really want that”. But today: @LogitechUK K750 solar kbd 🙂 — Source
What a very pleasant surprise this morning to discover that I’d been quoted in .net magazine’s Tweet feed round-up on page 12 of the latest edition (issue 228, June 2012) which dropped through my letterbox this morning.
And it’s true. I’d just bought a new keyboard (the Logitech K360) and then I spotted the larger K750 solar keyboard and I have to confess that I coveted it. During Lent.
“It will be mine,” I thought. “Oh yes, it will be mine.”
And a month later it is, and I have a keyboard up for sale on eBay. But that, I suspect, will be the subject of another post, another evening.
In this month’s .net magazine there is an interesting article about Mobile attitudes that focuses on who is accessing the Web via mobile devices and why.
Based on research by MRM London, they group mobile Web users into one of four camps:
Rookie – tend to be older, watch less TV, listen to less radio and surf the Web less than others. They tend to have around 9 apps installed on their smartphone, if they indeed have a smartphone.
Rationalist – generally between 25-45, they are happy to use the Web on their mobile device but are very selective about what they access. They have a general lack of understanding about what extra value their mobile access can offer them.
Everyday – mostly under 35, these are heavy mobile Web users who understand the value that mobile Web offers, but they would generally prefer to be sat in front of their desktop PC/Mac or laptop.
Restless – for this demographic, mostly under 34, the mobile Web is an integral part of their everyday life. They understand what value mobile usage brings, and they consume a lot of media, not just online but TV, radio, magazines, etc.
Something that struck me about the article was how Western these categories are. I wonder what differences there would be if this study was extended worldwide. How about mobile users in Africa or China or India, for example?
Mobile Web is just going to get bigger, user base will be larger and more and more developers will need to think about their mobile strategy more than they do now.
How many apps do you have installed?
The article talked about the number of apps that users tend to have installed. I guess the implication was that the more confident the mobile user about what they do online the more applications they would have installed.
I suspect (I hope) that HTML5 will change all of that as more mobile browsers become more capable of running complex Web apps that these app downloads will move to becoming simply website/web app URL bookmarks.
Anyway, it reckoned that the average user has 20 apps installed, of which they use less than half; rookies have only 9 installed, and those labelled restless have 42.
I’ve recently spent a lot of time on my mobile phone (stuck in bed for days after damaging my back, other blog post soon), and have just uninstalled the apps that I don’t use in order to free up memory and speed up my HTC HD2 running Windows Mobile 6.5.
What I have installed
Here’s what I now have installed (in not particular order), which are the apps that I actually use. This doesn’t include default apps that came bundled with the HTC HD2.