Email I received yesterday:
As a customer of Amazon.co.uk DVD Rentals by Post, we wanted to let you know that LOVEFiLM International has acquired Amazon’s DVD rental business, and Amazon is now a shareholder of LOVEFiLM. Amazon will continue to handle your movie rental queue and DVD deliveries for the next few months to make the transition to LOVEFiLM as smooth as possible. LOVEFiLM offers the most extensive collection of latest-release DVDs and hard-to-find titles, as well as games. They also have great movie reviews, ratings, site features and movie trailers, and Amazon is excited to be part of its future.