
This evening I was reading an article by Giles Fraser on The Guardian website and I was intrigued to understand how they coded the drop-cap at the top of the article:

So being versed in the ways of the web developer I highlighted the letter, right-clicked and selected Inspect (I’m using Google Chrome, other browsers are also available). This opens a code inspector where you can poke around the HTML, CSS and JavaScript that builds a webpage, and it even allows you to edit it in situ to better understand how it all fits together.
I smiled when I saw, at the top of the HTML code, written in a comment in a combination of text and ASCII art:
WE ARE HIRING
Ever thought about joining us?
http://developers.theguardian.com/join-the-team.html
What a terrific idea! Brilliant targeted advertising.