In this month’s .net magazine there is an interesting article about Mobile attitudes that focuses on who is accessing the Web via mobile devices and why.
Based on research by MRM London, they group mobile Web users into one of four camps:
- Rookie – tend to be older, watch less TV, listen to less radio and surf the Web less than others. They tend to have around 9 apps installed on their smartphone, if they indeed have a smartphone.
- Rationalist – generally between 25-45, they are happy to use the Web on their mobile device but are very selective about what they access. They have a general lack of understanding about what extra value their mobile access can offer them.
- Everyday – mostly under 35, these are heavy mobile Web users who understand the value that mobile Web offers, but they would generally prefer to be sat in front of their desktop PC/Mac or laptop.
- Restless – for this demographic, mostly under 34, the mobile Web is an integral part of their everyday life. They understand what value mobile usage brings, and they consume a lot of media, not just online but TV, radio, magazines, etc.
Something that struck me about the article was how Western these categories are. I wonder what differences there would be if this study was extended worldwide. How about mobile users in Africa or China or India, for example?
Mobile Web is just going to get bigger, user base will be larger and more and more developers will need to think about their mobile strategy more than they do now.
How many apps do you have installed?
The article talked about the number of apps that users tend to have installed. I guess the implication was that the more confident the mobile user about what they do online the more applications they would have installed.
I suspect (I hope) that HTML5 will change all of that as more mobile browsers become more capable of running complex Web apps that these app downloads will move to becoming simply website/web app URL bookmarks.
Anyway, it reckoned that the average user has 20 apps installed, of which they use less than half; rookies have only 9 installed, and those labelled restless have 42.
I’ve recently spent a lot of time on my mobile phone (stuck in bed for days after damaging my back, other blog post soon), and have just uninstalled the apps that I don’t use in order to free up memory and speed up my HTC HD2 running Windows Mobile 6.5.
What I have installed
Here’s what I now have installed (in not particular order), which are the apps that I actually use. This doesn’t include default apps that came bundled with the HTC HD2.
- Opera Mobile 10
- Spb Mobile Shell 3.5 (replacement user-interface)
- Spb Wallet (password safe)
- BBC News
- Nitrogen (MP3 player)
- SimpleAct QuickMark (QR code scanner)
- Mobipocket Reader (eBook reader for .mobi format)
- CoPilot Live 8 (GPS)
- Leaf GPS Dashboard (GPS toolkit)
- Panoramic moTweets (Twitter client)
- Microsoft Office Mobile 2010
- JAM Software TreeSize Mobile
- MSN Weather
- Gmail (Java app)
- SKTools (Registry editor, free-up RAM, temp file cleaner tools, etc.)
How many apps do you have installed on your smartphone? Do you use them all?