RSS and why you need it

Montage of RSS feed icons and logos
Montage of various RSS feed and feed reader icons

Yesterday, I was quite surprised to read in a Yahoo! report that awareness of RSS is low among Internet users. The report, based on a survey, discovered that only 12% of Internet users are aware of RSS, while only a third of those (4%) have actually knowingly used RSS! It’s time to do something about that, I think.

Depending on who you speak with RSS can mean either “Rich Site Summary” or “Really Simple Syndication”. I prefer the latter. The observant amongst you will have noticed over the last couple of days a few new pages going up on this blog, including one called What is RSS?.

So … what is RSS?!

As there are now billions of web pages on the internet, keeping up to date with your favourite websites can be a time consuming business. Up until now you will have had to click from site to site to find the information that you want.

But now you can have all the latest news delivered directly to your computer using a clever service called Really Simple Syndication, that is as quick and easy to use as downloading your e-mail.

This information is delivered as an XML file called an RSS feed, RSS stream, or RSS channel. An orange rectangle with the letters XML or RSS is often used as a link to a site’s RSS feed. This is slowly being replaced with the orange RSS ‘broadcast’ icon that you can see on this site, such as this one:

RSS Feed

RSS, which stands for ‘Really Simple Syndication’, takes the hassle out of staying up-to-date with your favourite websites, by allowing you to identify the content that you like and having it delivered directly to you.

It is now very common to find RSS feeds on most major web sites, as well as many smaller ones. Most blogs these days now carry an RSS feed.

An example

As an example, I’ve set up a page on this website that collects the latest 5 stories from the following websites: BBC News, BBC News Scotland, The Scotsman Edinburgh-specific news, Jonny Baker’s Blog and GadgetVicar’s Blog.

  • Check out these RSS feeds on one page.

The software (in this case a WordPress plugin called Feed List) has queried each of these websites and downloaded the news feeds. It presents in each case the latest headlines (or blog post titles) and an excerpt of each story. (You’ll notice that GadgetVicar’s feed is set to share the entire feed text rather than just an excerpt.)

How you can access the RSS feed

Obviously I can’t just set up a page with all your favourite news and blog feeds — I don’t know what you like.

So, you will need a software application called a News Reader, (sometimes also called a Feed Reader, or News Aggregator) which can check RSS-enabled webpages, such as this one, and display any updated articles that it finds.

There are many different versions available. Some are accessed using a web browser (such as Mozilla Firefox), while some are downloadable, standalone applications that you need to install.

You can find a list of RSS News Readers on the Google Directory. These are organized into categories by operating system (eg Windows, Mac, Linux) and those that are web-based; many are free to use.

Whichever version you chose it will allow you to subscribe to and display the RSS feed that you want. The software typically downloads an excerpt of each of the latest news stories from the feeds that you have subscribed to, along with a link to read the full version of the content.

My favourite RSS Readers

logo for FeedDemon

My favourite RSS Reader for Windows XP is FeedDemon by Bradbury Software, which you have to buy (it currently costs US $29.95 / £17.50). I’ve also used RSS Reader, which is free, and RSS Bandit which I’ve only just discovered and really quite like the look of.

Mozilla Firefox‘s Live Bookmarks are also very good, although perhaps not so good if you check a lot of RSS-enabled sites each day.

I’m told that the RSS features in the Mac-only Safari browser are the best.

How to use RSS Bandit

As an example I’m going to use the RSS Bandit, because it’s free and easy to use.

Screenshot of RSS Bandit
A screenshot of RSS Bandit.

  1. Download and install RSS Bandit.
  2. Once it has installed double-click the cheery RSS Bandit icon on the desktop to start it.
  3. You’ll notice that the main area of the screen has been divided into three spaces. It may remind you of your email program, such as Outlook Express. On the left you have your “Feed Subscriptions” arranged in a file/folder hierarchy. On the right at the top you have a list of the latest headlines, and beneath it a preview pane initially showing you a ‘newspaper’ view of all the headlines with an excerpt of the story beneath it.
  4. Click the Update All Feeds button:
    Update All Feeds button in RSS Bandit
  5. This instructs RSS Bandit to visit all the sites that it has subscribed and pull in all the news feeds.
  6. To subscribe to a new feed there are a number of ways you can do this. The easiest is to open your web browser (I prefer Mozilla Firefox) and visit a website that you know has an RSS feed. This one, for example!
  7. Simply click on the RSS feed and you should get a new window pop up saying “An external application must be launched to handle this feed”.
    Screenshot of External Protocol Request window
  8. Allow it, RSS Bandit will start (if it’s not already running) and you’ll be walked through a simple process to subscribe to this feed

That’s all there is to it. If you want to find out more read through the RSS Bandit Help website for walk-through guides on all the ways to subscribe to new feeds, how to find feeds, how to customize the look of RSS Bandit, and a whole lot more.

Published by

Gareth Saunders

I’m Gareth J M Saunders, 52 years old, 6′ 4″, father of 3 boys (including twins). Enneagram type FOUR and introvert (INFP), I am a non-stipendiary priest in the Scottish Episcopal Church, I sing with the NYCGB alumni choir, play guitar, play mahjong, write, draw and laugh… Former Scrum master at Safeguard Global, Sky and Vision/Cegedim. Former web architect and agile project manager at the University of St Andrews and previously warden at Agnes Blackadder Hall.

2 thoughts on “RSS and why you need it”

  1. Pingback: What’s the story in Dalamory? » Blog Archive » Epiphany and Managing RSS
  2. Here is another survey about RSS that you might be interested in. It focuses on how websites and blogs could benefit from RSS. The survey was launched by (, a provider of online content solutions for webmasters and bloggers. The survey aims to find out how webmasters, bloggers, marketers, publishers and advertisers could use RSS to:
    – Increase content visibility and exposure
    – Monetize syndicated content
    – Share content with others (readers and websites)
    – and much more

    You can complete the survey on the following page:


    Rodolp S

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