In many pubs and cinemas around town you can pick up free promo postcards for all sorts of things: films, alcohol, the armed services, clothing, etc.
Months and months ago I picked up a handfull of postcards at Bar 38 on George Street, including one from clothing manufacturer H&M.
This Christmas I doctored it and sent it out as a e-mail Christmas card. Although, first of all it had the Heineken logo on it … just goes to show how effective Carlsberg’s advertising is. Probably!